Rss mailchimp
About RSS sends
RSS campaigns use merge tags to pull in content from your RSS feed. Mailchimp automatically emails this content to your subscribers according to a schedule you set—daily, weekly, whatever makes sense for your blog.
To set up an RSS campaign, you’ll create an email that Mailchimp will copy and populate with new blog feed content for each send. You can think of this as your 'parent' campaign, and each copy as a 'child' of the parent campaign.
We won't send RSS emails unless there's something new to share. For example, if you set your campaign to send weekly but haven't posted to your blog in more than a week, we won't send to your audience until there is a new post on the day your campaign is set to send.
The first time your RSS email sends, we'll only include posts from the last 24 hours for daily, from the last seven days for weekly, and the last 30 days for monthly. After that, each new send will pull all posts made to your blog feed since the last send.
Create an RSS campaign
To create a new RSS campaign, follow these steps.
On your account dashboard, click the Automations icon.
Click Classic Automations.
Click Share blog updates.
Enter a Campaign Name and choose an audience.
enter a campaign name and choose an audience
Click Begin.
click begin
RSS feed step
You'll choose the RSS feed, schedule, and other settings on the RSS Feed step.
Type your feed's URL in the RSS Feed URL field.
Choose your send time and other options.
rss
When should we send?
Choose from Every day, Every week, or Every month. Use the drop-down menus and checkboxes to choose the day(s) and time you want your RSS campaign to send.
Resize RSS feed images to fit template
Check this box if you want Mailchimp to resize the images in your feed to fit. This will help prevent your campaign from stretching. This option only resizes images pulled in via the *|RSSITEM:CONTENT|* or *|RSSITEM:CONTENT_FULL|* merge tags. It won't work when the campaign is viewed in Outlook, and videos can't be resized.
Note
If you see an error message when you enter your RSS feed address, run it through a feed validator.
Recipients step
Choose the audience or segment you want to send your campaign to. To send to a segment, configure a new segment on this screen, or choose a saved segment.
Setup step
The Setup step is where you'll type in the Email subject and From name that your subscribers will see when they receive your blog posts in their inbox.
Type in your campaign details in the fields provided.
Check the boxes next to any additional settings or tracking options that you want to include.
Note
The *|RSSITEM:TITLE|* merge tag can be used in the subject line of your RSS email campaign to pull in the title of your most recent blog post, but you should thoroughly test your campaign before you send. A few factors contribute to whether the title of the most recent post will always display.
Template step
The Template step is where you'll choose the layout you want to use. You can create an RSS campaign from any of the available templates, and use our RSS content blocks to pull content from your feed.
Design step
The Design step is where you'll design your campaign. When you first design an RSS campaign, we show the last post that was added to your feed as an example.
Use RSS content blocks pre-populated with our RSS merge tags to customize the content that's pulled into your campaign.
example-contentblocks-rssblocks
RSS merge tags pull information from your feed into your campaigns and tell our system what to look for when checking your feed. If these tags are missing, your emails will deliver without content.
Confirm step
The Confirm step is where you'll review and start your campaign.
To review and start your campaign, follow these steps.
Review the Pre-Delivery Checklist, and preview and test your email campaign if you haven't already. Click Resolve or Edit to make changes to any section of the campaign.
Click Start RSS to send your RSS email based on the schedule you chose, or click the drop-down arrow and choose Send now and start RSS campaign to immediately send an email and start the schedule.
Cursor clicks button to start RSS campaign
View RSS campaign reports
We generate a report for each child RSS email. To see an overview of the child campaign reports for a campaign, follow these steps.
Click the Campaigns icon.
Click Reports.
Cursor Clicks - Reports
If you have more than one audience, click the Current audience drop-down and choose the one associated with the campaign you want to work with.
Find the RSS campaign you want to see and click View Campaigns.
Click View Report.
button-reportspage-clickviewreport
This will take you to a list of all the sent child campaigns for that RSS campaign.
Click View Report to view the report for a child campaign.
click view report
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